Compatitive Strategy and Innovation Case Study Example | Topics and Well Written Essays - 2750 words

Compatitive Strategy and Innovation - Case Study Example So what made them so different from the rest in the corporate jungle to bring about rather such exquisite products or service offerings that consumers lapped up them in time The answer well lies in the fact that these guys are not only great entrepreneurs, techno honchos, and brilliant chaps but rather they always understood that to stay ahead in the rat race of corporate tussle; you have to keep a tab on the pulse of the consumers. The key always lies among them. Again a different perspective can very well be that these guys were great practioners of marketing principles and understood the 4Ps' of Marketing very well enough to always come up with great products and services which mapped the consumer needs so well that today they are all in the list of Forbes 500. These people could create an idea which held the attention of millions together and then they had the brilliance to turn the attention into a long term association and loyal purchase. Apart from corporate and organizations, we also certainly can't ignore the everyday innovations we make in our daily lives, from mending a simple broken cigarette to finding ways how to make life simpler by implementing certain simple and unthought-of of innovative ideas and processes which actually makes life simpler and smoother. On the whole what I am trying to say is that innovation can be brought about by virtually anybody at any place and at any point of time, but to commercialize it one necessarily needs to take the corporate route. So let's see and understand how certain key players in our society have unraveled innovations to make life simpler and technologically progressive. To take a prime example we'll concentrate on Mr. Steve Jobs the CEO for Apple Inc. He along with Steve Wozniak started Apple Computers in their garage in 1976. From their onwards to revolutionizing the computer world with iMacs' and the music industry with his concepts in music download i.e iTunes' and iPod. We have seen a man change from being extremely bull headed to becoming one of the foremost leaders of the 21st century. From getting ousted from Apple to starting up NEXT and Pixar Animations, this is one person who has learnt from his own mistakes and has decided to take Apple to newer heights and as once envisioned as a youn g entrepreneur. When Steve Jobs was ousted from Apple Inc, it was pretty well known as to why he was removed from his post as Chairman. His overbearing and prejudiced management style and constant conflict with then CEO John Sculley (Steve Jobs Transforms Apple), as result by the time he left it was assumed that Apple was in good hands now. But the company may have had taken the decision in haste as it had removed one person from the organization whose core skills lay in product innovation. As a result when he joined back again in 1997 it was very well known that the organization needed some new product offerings apart from iMac Slim and its desktop variants. As a result by 2005 he had come