Case Study Real Choices at KFC Essay

Case Study unfeigned Choices at KFC (page 243)Could you imagine eating a organise without any starting line? At first I found it kind of odd but boilers suit it may be something to consider in your hereafter diet. Next time you be standing in the bakery department deciding on what loaf of bread to buy, flip the loaf over and read the nutritionary information. You may be surprised of what you are actually eating. My signifi cigarettet new(prenominal) does a lot of grocery shopping so I cherished to see exactly what she has been having me eat. Four times a day without better-looking it a second thought I eat a monkey nut butter and honey sandwich for breakfast and roast beef and give up for lunch. My findings from Natures Own 100% whole grain are that each slice contains 70 calories and 0 calories from fat. I guess thats not too bad considering you have to have 2 pieces of bread for something to be considered a sandwich right? Well the debate formally began in 2010 when Kentucky Fried Chicken (as known as KFC) introduced their Double cut out to be an additional item to the menu.KFC promoted the new item in its advertisements stating that thither is so much 100% premium chicken, that they didnt have board for a bun The sandwich is an attempt to grow revenue in a very competitive business in a lodge where every calorie counts. The United States has the largest fast- fare mart in the world and it continues to pass around daily eyepatch keeping their current customers happy along with toilsome to recruit new business. KFC began in a gas station in North Corbin, Kentucky during the Great Depression. The success of the eating establishment original called Sanders mash & Caf led to expansion and renaming of what we know it immediately as Kentucky Fried Chicken. In 1952 the first KFC opened in South Salt Lake Utah, and expanded in Canada in the early 1960s. Since this time KFC has changed ownership several times and today the brand is owned by Yum Brands and is based in Louisville, Kentucky.There are more than 14,000 KFC restaurants in more than 80 countries around the world, serving 12 million customers each day. According to KFC.com, the Double Down, features two thick and juicy boneless white meat chicken filets (original recipe or grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper cheese, and the Colonels Sauce. Although it was initially offered on a limited time basis, KFC decide to add the item to its menu permanently. The accompanys change of course was related to the string sales compulsive in part by people eating the sandwich on YouTube and popular TVpersonality Stephen Colbert consuming one on The Colbert chronicle TV show. KFC reports that the launch is one of their most successful ever. From a nutritional standpoint, the Double Down is 540 calories, 32 grams of fat, and 1380 milligrams of sodium. The grilled version is 460 calories, 23 grams of fat, and 1430 milligrams of sodium.The command aim of sodium in the sandwich is drawing a great divide of concern from customers and health organizations. To put these numbers into perspective every cardinal hundred milligrams is equal to teaspoon of salt. Many critics are questioning wherefore KFC introduced this as an cream in the middle of building its brand photo as a fast food restaurant offering healthy menu choices. The fast food retail market is in changeless state of competition. The dilemma for the company is how to appeal to both the sound market and the generous market? Many customers prefer healthy choices when considering fast food however there are numerous customers who find the appeal of fat, salt, and elegant carbohydrates simply irresistible. The general issue of obesity is racecourseing to major health problems become front page news. The choice of menu items must lead to long term profits and competitive market advantage and KFC forget have to find a way to balance both. 1.What is the conclusion go about KFC?The decision facing KFC is how to appeal to both the healthy market and to the not so healthy market? I reckon for starters they could have re getd the sandwich from the get go. When I hear the words Double Down at a fast food restaurant, there is no way it cant be good for you, but then again maybe thats why it was such a huge success. I take it more like double your weight and your heart rate slows cumulation while eating the sandwich. I think if they had used another name it may have drawn better attention to health organizations and to the healthy market. My suggestion are Twice is Nice, Two is better. Pure Chicken, or the Real Deal maybe something more appealing to the healthy consumers. 2.What factors are pregnant in understanding their decision situation?Some of the most classical factors in this decision facing KFC is to first realize what consumers really requirement to eat and then even how it looks and sounds to others that may be on the e nclose of trying the sandwich. They say you judge something within 7 seconds of seeing it whether it is vent in your mouth or in any other gist of life. I personally think meals like this one is not an option for most consumers intodays competitive market while hungry when others have a lot more to offer and healthier. 3.What decision do you recommend?In todays environment I personally think the idea was there with the chicken, which is one of the cheapest and healthiest things to eat. I think this option would attract more consumers if it was on a wrap or tortilla and smaller portions instead of holding two pieces of chicken in your have while drinking a big gulp to wash buck the salt. 4.ConclusionTo sum it up fast food is ongoing competition to allure consumers of all markets to buy their product whenever and wherever. I hope you have learned something from me and my case and the next time you disposition a sandwich bequeath it be without bread. Regardless of what I think o r what others may so, would you order one of these sandwiches, if you havent already indulged into the deliciousness? To be sincere I never even heard of it? Can you come up with any other ideas that may help out KFC to attractive the healthier market of consumers? Do you feel sandwiches like the Double Down is the future for fast food chains?